They remind me of the NYX Soft Matte Lip Creams, yet just the UK drugstore version.
I bought these Collection Cream Puffs in Boots the other day for no apparent reason other than the fact they were £2.99 and came in some pretty shades. I picked up two: Powder Puff (a light beige) and Cotton Candy (muted rose/pink) as they seemed like the shades I'd mostly likely wear.
"Powder Puff" is a light beige toned nude. I think this shade will work better on fair to light skin tones as it does blend in with my skin colour at the minute. Nevertheless, swatched it is a really lovely nude colour. You do have to apply a few layers to actually see the colour which is a shame.
"Cotton Candy" is a muted rose/pink shade that will work on all skin tones. It's much more pigmented than the other shade as you only need one layer to achieve the colour swatched above.
My only problem with these products is the their lasting power - it's terrible. You can't eat, drink, speak much without the colour fading or disappearing all together. It's a shame because they were really nice colours, but you'd have to reapply them all the time if you want it to last all day.